Retail is still alive: 90% of all retail sales still happen offline (more than 93,2%
of consumers shop at local stores within 20 minutes/miles from home).
By the way, the majority of consumers are going online to read reviews. In fact, 95%
of customers confirm that online reviews influence their buying decisions.
So, it is possible to say that online reviews are the most powerful driver to make a buy — nearly half
of in-store purchases start with reading reviews.
Consumers really read an average of 10 online reviews before applying to a service or a local business, 57%
of consumers will only use a business if it has 4 or more stars.
So, the question arises if there is a correlation between star rating and conversion on sale.
In this article, we'll talk about the key findings of a great study
that examined 64,000 Google My Business profiles of different companies to determine how star rating affects conversion and foot-traffic.