Facebook has a large user base using its search engine. Every day, Facebook handles 1.5 billion searches
against the 2 trillion posts in its index and over 600 million users visit business pages on the platform. So, local businesses can be discovered using the search. If you want
to improve your marketing strategy, focus on your local pages first of all — create pages for every location. 2. Engagement.
Now users demonstrate a preference for locally relevant pages vs. national
or corporate pages in social networks. It was proven that the majority of brand engagement
on Facebook takes place on local pages
. Social media management platform SOCi compared Facebook corporate page activity with roughly 2500 local pages for the same brands. It reported that 72%
of all consumer engagement and 66% of content impressions take place on local pages. 3. Brand protection.
One more thing that confirms the necessity of claiming all the business locations on Facebook is that your brand may be compromised by anyone who wants to check
in your location.
What does it mean? If you don't have Facebook business pages (corporate and local), it will be possible to check in and specify a place or name it. So, the location may contain a false name and incorrect data. Moreover, if it wasn't you who created the page you would not have access
to control the information thereon.
The process of reclaiming is not simple either. You'll have to contact Facebook and provide them with proof that you are the owner of the business the page is linked to. By failing to claim
the page, you can miss out on receiving a lot of user's reviews, and lose loyal customers.
Now, let's see what you should do to set up a Facebook Business Page and to add locations
of your business.