Now open Google and start searching in the local market using your filtered keywords from the list. Your local market is formed from the location of your customers in relation to the location of your business.
A local market can be the size of your area, including an entire city, or even neighboring towns. It all depends on the business model of your company, which Google defines itself.
For example, a coffee shop may have a very small local market if most of its customers come to take their coffee to go. As a rule, these are people who live or work nearby. Meanwhile, the local market for a zoo can be much wider, as people are ready to travel larger distances if they want to visit it.
Now make a list of all the competitors you have found in your local market — further, GMBspy
will help you with the analysis. GMBspy is a free Chrome extension
that will help you to save time. It allows you to navigate to Google Maps, search for competitors in your local market, and browse their categories. You can search for competitors one by one, or simply hover your mouse over the map to see pop-up data.