4 steps to make your business listings ROCK

1. Start with an audit: check the relevance of your company's data on maps and other sources.

In order to manage your listings effectively, first of all you have to know how you're currently performing. For instance, check if there are any mistakes or missing information, or locations that are not listed at all or duplicated. You should also identify how your business is performing compared to competitors, whether your listings are ranked high on generic local searches.

2. Claim your business listings submitting data to sites (search engines, maps, navigators, directories, etc.).

If you want to improve your ranking position, focus on your local business listings. 78% of local mobile searches result in an offline purchase. So, your listings should be the most important part of your local SEO strategy.

Moreover, it is very important to claim all your listings, even if they belong to the same address. What does this mean exactly?

Generally speaking, a business can only have one listing for each address, but there are exceptions to this rule. Some institutions can have more than one listing at a single location.

Thus, financial organizations can have multiple listings at the same location: a single office can have its own listing, an ATM listing, and even listings for professional services provided within the branch such as a financial audit or investment services. A hospital, for example, would have separate listings for the hospital itself, each department, and all the doctors who work there.

As there are several different customer interactions and needs in these types of businesses, you should create all your listings and maintain accurate data - this way you'll build trust with search engines.

By failing to claim them, even if they belong to the same address, you can be losing out on thousands of potential customers.

Сlaiming all your listings and keeping the information accurate, you'll improve your listing credibility and search engine rankings.

Thus, for consumers, searching is not just about finding a product or service anymore. It is about finding a specific thing within the indicated radius at a certain time. So, if you want to target consumers more effectively, you will need to optimize your listings to take into account the rise in "near me" queries and voice searches.

Do this by adding photos, choosing the right category keywords, using Google Posts on GMB listings, responding to reviews, and answering users' questions.

If your business is multi-locational turn to a listing management platform, like RocketData.io, to ensure both consistency and accuracy at every location from a single platform. This not only monitors the listings for inaccuracies, but it can also put your company in the best possible position for consumers who want to find and choose your brand.

Now users show a preference for locally relevant pages vs. national or corporate pages in social networks. The majority of brand engagements on Facebook takes place on local pages. Social media management platform SOCi examined internal data and compared Facebook corporate page activity with roughly 2,500 local pages for the same brands. It reported that 72% of all consumer engagement and 66% of content impressions take place on local pages.

So, the fact that local pages are getting more engagement than corporate brand pages proves that local content will help you to grow your business, and thus make it more profitable.

In addition to controlling your business "visibility", Facebook pages have great SEO. Creating a page can help you reach a higher ranking quicker even than your website will.

Managing multiple listings/pages for your business is not easy to achieve manually. Trust a professional software, like RocketData to make your listings rock. Schedule a free brand audit today to find out how your locations are represented online.